Nearly 100 potential buyers have already approached Reader’s Digest in an effort to purchase the UK version of the magazine.

The deadline for indicative offers for the magazine after it fell into administration after 72 years is next week after information was sent to potential new owners.

At one time, the Reader’s Digest UK was one of the most read magazines in the country filled with a mix of fiction, real life stories, and jokes but this year it was forced into administration when its parent company in America stated that it was no longer able to support the British format.

Plans to fill the magazine’s £125m pension failed due to the fact that the UK Pensions Regulator rejected the proposal by its American owner which coincidently also was under US bankruptcy protection until last February.

After the magazine went into administration the future of the magazine looked like it was in jeopardy inspiring fear in all of its 117 employees but despite the fears its administrator insisted that the April edition of the magazine would come out this month as well as the May issue.

In a statement the administrator stated that the sales team is already selling space to media agencies for its issues through July and that prize draws are still continuing with the goods regularly dispatched to readers.

Currently the circulation is at its lowest rate of fewer than half a million from its high peak of two million subscribers for the UK Readers Digest.