Now there is a really high-impact use for all this modern technology, and it fulfils a lifelong dream for one of publishing’s major icons. Hugh Hefner told reporters that he has always wanted to have a 3-D centrefold, and now he has one. The model is Hope Dworaczyk and all the Czvk’s who never changed the spelling of their name should be proud as punch.
The latest issue of Playboy magazine, on the newsstands Friday May 14th, will feature not only a three-dimensional fold-out of the enticing Hope, but also the means for viewers (and presumably readers) to get the most out of the experience. Reports say that HBO is pitching in with Playboy for the cost of 3-D glasses to be attached to each issue, in exchange for the free publicity of having the logo for their new show “True Blood” on the glasses.
Following the smashingly successful 3-D film “Avatar”, it seems that all the cinema companies are trying to go the 3-D route, and Hefner only needed the encouragement of getting his costs defrayed by a partner such as HBO to hop on the fast-moving bandwagon. As he told media reporters, this is something he’s been hoping to do since the 1950’s, but the cost was prohibitive. What a way to grab some consumer interest, for the magazine and for “True Blood”.
Comments from previewers of the new issue range from, “I only buy Playboy for the articles” to, “What articles? I sure didn’t see any articles.” Well, it’s certainly an attention-getter, and that’s what is needed in this day and age of massive sensory overload, at least that’s what the publishers seem to think.
This may, however, be at least part of the answer to the question of whether or not print publishing is obsolete. Granted, you can watch movies or pretty much anything else in 3-D, but can you fold them up and tuck them under your pillow for later?
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