Men’s magazines in sharp decline

Male magazines focused on lifestyle have seen their circulations drop over the first half of the year while female publications of the same type continue to experience growth according to new figures from the Audit Bureau of Circulations.

The statistics include distribution and circulation results from ABC audited titles on the market during the first six months of 2010.  The women’s fashion and lifestyle sector saw a growth of 14.6% compared to the first half of 2009.

However, the lifestyle market of male’s magazines saw a drop of about 3.8% when compared to the first half of 2009 and when compared to the last six months of the 2009 a 5% drop.

The largest hit title was Zoo which saw its circulation drop by about 28%.

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